Browsing by Author "AGNES LIM JIN YEE"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    THE IMPACT OF CONSUMER PERCEPTION OF BIO-WASTE PRODUCTS IN CLOSED-LOOP SUPPLY CHAIN
    (2022) AGNES LIM JIN YEE
    Waste generation from the society has been one of the major factors that cause negative affect in the environment. Although waste management had been practiced by most of the marketers, but the presence of problem for waste is still not able being managed. Therefore, this research is conducted with the aim of examining the impacts of consumers’ perception towards bio-waste products to understand the consumers’ purchasing behaviour. There are two dependent variables and three independent variables. The independent variables include, product involvement, green self-identity and subjective norms; While, dependent variables include, consumers’ intention to purchase and intention to switch. The relating independents variables included were to determine the factors that influence the dependent variables. Underlying in this research, one hundred potential consumers are the sole targeted respondents. It is found that green self-identity has positively impact the consumers’ intention to purchase, but product involvement and subjective norms have not. On the other hand, the findings of this research is found that, product involvement and subjective norms are positively related to consumers’ intention to switch. However, green self-identity is found negatively related to intention to switch. Hence, the research findings have provided some insight and feedback to the respective individuals, marketers and government who were having doubts in this topic. These findings could potentially act as a guide for the respective parties to perform relating green practices accordingly to the consumers’ purchasing behaviour for overcoming their issues, as well as the environmental concerns."