Browsing by Author "Barringer, Bruce R.,"

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    Entrepreneurship : successfully launching new ventures
    (Pearson, 2019) Barringer, Bruce R.,; Ireland, R. Duane,
    or courses in entrepreneurship. Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company.