Browsing by Author "KOK HE LIN"

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    IMPACT OF TRUST, CONVENIENCE AND PERCEIVED VALUE ON THE INTENTION OF ONLINE BUYING BEHAVIOUR IN SHOPEE
    (2022) KOK HE LIN
    The focus of this research is to examine at the elements that influence the online buying intention in Shopee among the respondents. An individual's desire to acquire a specific commodity or services through the web is known as online purchasing intention. As a result, it's critical to examine how the three aspects affect the intention of online buying behaviour in Shopee. Besides, E-commerce is progressively growing in Malaysia, and it is critical for online merchants to understand which dimensions help them to stand out from their competitors and enhance online purchasing intention. Furthermore, the results for this study were gathered from a group of 119 people that have purchased items through Shopee Malaysia. The data was analysed using the Statistical Package for Social Science (SPSS) version 23.0. The data indicated that all of the components, trust, convenience and perceived value had a favourable impact on online purchase intention. As a consequence, Shopee Malaysia is advised to employ appropriate particular approaches to improve those components, along with the online purchase intention of customers."