Factors that influence the Penang Citizen to use Bus Service in Penang
| dc.contributor.author | LIM YHANG | |
| dc.date.accessioned | 2023-05-30T06:09:43Z | |
| dc.date.available | 2023-05-30T06:09:43Z | |
| dc.date.issued | 2022 | |
| dc.description | Programme: BMBL Course: MAL3017 PROJECT DISSERTATION Student ID: BMBL2009104 | |
| dc.description.abstract | Penang is one of Malaysia's most populous cities, with more than a million residents. As increase in population, it generate more travel demand in the city. Penang is now dealing with a rapid increase in automobile ownership and usage. Increasing road length and new roads result in quicker and longer travels, as well as more automobile trips and ownership, all of which contribute to increased traffic congestion and pollution. One essential answer to this challenge is public transportation. In order to offset the rising prevalence of automobile ownership, public transportation providers are being pushed to focus a greater emphasis on monitoring and improving the services they provide. This study focuses on traveller’s satisfaction with service quality attributes. The questionnaire is distributed to the Penang citizen in order to investigate the factors that influence the customer satisfaction of using public bus. Descriptive, correlation, factor, and regression analysis were used to examine the data. The data might be used by the service provider to research client views of their services. From this research, it showing that public transport able to enhance the traffic quality and air quality. | |
| dc.identifier.uri | https://digitallibrary.peninsulacollege.edu.my/handle/123456789/318 | |
| dc.language.iso | en | |
| dc.title | Factors that influence the Penang Citizen to use Bus Service in Penang |