A STUDY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) MODEL IN THE USE OF PARCEL LOCKER IN LAST-MILE DELIVERY AMONG MALAYSIAN.
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Date
2022
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Abstract
Parcel locker is seen to be the new trend in the logistics supply chain that will enhance last-mile delivery as an effective solution. The consumer plays an important role in adopting this new technology. Therefore, this research study aims to focus on the behaviour intention of consumer in the use of parcel locker in last-mile delivery in Malaysia. This study adopts Unified Theory of Acceptance and Use of Technology (UTAUT) model in analysing the behaviour intention of consumer. Questionnaires were distributed to 130 respondents that is below 55 years old and situated in Malaysia. Empirical results could be demonstrated with modified UTAUT model that includes, performance expectancy, effort expectancy, social influence and facilitating conditions; that shows positive determinants to behaviour intention of consumer. Furthermore, the variety results of demographic groups were examined that will encourage and promote benefits in the use of parcel locker in the last-mile delivery within Malaysia.
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Programme: BMBL
Course: L3017 PROJECT DISSERTATION
Student ID: BMBL2009109