Factors affecting customer’s intention to purchase e-ticket for public transportation via mobile app in Penang
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Date
2022
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Abstract
The goal of this study is to show the elements that influence customers' intentions to purchase e-tickets for public transportation via mobile app in Penang. Because of the insufficient and immature development of the online mobile app e-ticketing system, customer intent to purchase e-tickets via mobile app is a main problem that should be identify in order to improve the system's shortcoming. The researcher's theoretical framework and the Technology Acceptance Model (TAM) were utilised as the theoretical underpinning to evaluate the primary factors of security, perceived utility, and perceived ease of use. The primary data was acquired by 100 questionnaire surveys from selected respondents in Penang aged 21 to 46 and above. Multiple Linear Regression is applied in this research for accurate data analysis techniques in order to test the study's premise. The findings show that perceived simplicity of use and perceived usefulness had a favourable link with customers' desire to purchase public transportation e-tickets using an online mobile app. While security has been shown to have no significant link with customers' propensity to purchase public transportation e-tickets via online mobile app. The research were important for the transportation industry. It can be act as a reference for identify the consumers' demand and attitude to develop the mobile app e-ticketing system. This research also benefits the public transportation company and the general public on the future trend and enhance of e-ticketing via mobile app.